SOCIAL MEDIA CASE STUDIES
RESULTS
135,000+ Instagram Organic follower increase
(7 year time frame 2012-2019)105,000 + Facebook likes increase
24.7k + Twitter follows
Increased website traffic from social media channels
CHALLENGE
Minimal social media activity
No strategy, no growth
Early to social media beginning phase
SOLUTION
Created Social Media strategy and calendar
Optimized and restructured Instagram, Facebook, and Twitter profiles
Daily engagement
Daily content creation and curation
Daily skateboarding video posts
Paid social advertisements
Provided original photography
Daily customer service
Established look, tone, and feel
Monthly blog posts related to events and brand
Partnered Instagram giveaways with major Influencers and Brands to increase brand presence
Designed IG Story Layouts
Produced engaging video content
Content Management
Creative Direction in photoshoot and video campaigns for in-house brand Active R/S
Documented events in real-time through Instagram Live and Stories
RESULTS
15,000+ Organic follower increase
(1.5 year time frame Jan. 2018 - Nov. 2019)
CHALLENGES
Client asked for:
Content Creation
1-2 Instagram posts per day
2-3 Story posts per week
Daily engagement
Food, lifestyle, product photography
Monthly reports on analytics: lists of top engaging posts, follower growth, and competitive analysis
SOLUTION
Created social media strategy and calendar
Created content geared towards optimal user engagement for foot traffic and online food orders
Daily customer service
Implemented giveaways to grow followers
Influencer partnerships + User Generated Content
Content Management
Paid advertising
Designed IG Story layouts
RESULTS
10,000+ Organic follower increase
(1 year time frame)
Increased website clicks from social media
Average 5+% engagement rate
CHALLENGES
Client asked for:
Managing daily posts for Instagram / Facebook
2 hour daily engagement customer interaction
Instagram stories
Photography
Monthly Reporting on success
Collaborate with marketing/creative teams
Monthly blog posts
SOLUTION
Created social media strategy
Content Management
Optimized Instagram and Facebook profiles
Created content geared towards optimal user engagement and website traffic
Daily engagement
Paid advertising
Designed layout for Instagram stories
Monthly styled product photography for social media + marketing assets
Hashtag Research
Daily customer service
RESULTS
7,000+ Organic follower increase
(3 months time frame)Increased website clicks from social channels
CHALLENGE
Client asked for:
2 Instagram posts a weekday / 1 feed post per weekend
IG Story posts 3-5 times a week
9 - 10 product posts a week (during busy Holiday season)
Keeping in mind general product release dates
Gathering assets from brands and marketing team
Photography
Daily customer service
Monthly analytics on engagement and followers
SOLUTION
Daily engagement and interactions on Instagram
Maintained consistency and balance in product posts and entertaining content
Assisted with product photography
Hashtag research
Content Management
Repost of User Generated Content
Curated selection of skate team video reposts
Attended relevant events in skateboarding
RESULTS
5,000+ Organic follower increase
(3 month time frame in Feb - May 2019)Increased website traffic
CHALLENGES
Client asked for
1 post daily on Instagram, Facebook, & Twitter
3-5 IG Story Posts
Using photographs provided by Joyrich creative team
Influencer + User Generated Content reposts
Monthly analytics of social media posts
SOLUTION
Curated social media post layout and scheduling through Iconosquare
assistance in creating engaging captions
Content Management
Daily engagement
Hashtag research
Influencer partnerships
Designed IG Story layouts with content provided
Daily customer service
PRODUCT PHOTOGRAPHY WORK EXAMPLES
